Furniture or Toy? Interactive Designs That Cater to Cats' "Treasure-Hunting" Instincts

Created on 11.08

This is a modern-style indoor scene featuring a multi-layered cat tree in gray and beige, equipped with a cat bed, a hammock, scratching posts, and a storage cabinet. Made of wood, sisal, and plastic, it is presented from an eye-level angle, paired with beige sofas and green plants, and has a practical and design-oriented style.

It's 3 AM. Your cat is methodically knocking things off the shelf—not out of spite, but because her ancient instincts are telling her to hunt. Meanwhile, the plush bed you bought her sits untouched in the corner.

This universal feline behavior isn't a behavior problem—it's a design opportunity.

The Feline Brain: Understanding the "Hunter-Gatherer" Instinct

Scientific Insight:

Indoor cats still spend 85% of their active time in hunting-related behaviors
72% of cat owners report their pets prefer "found" hiding spots over designated beds
The #1 reason for cat boredom? Lack of mental stimulation through appropriate channels

The Market Gap:

Traditional cat furniture addresses only resting needs, ignoring the complete behavioral picture.

A multi-layered cat tree in gray and beige, featuring a cat bed, a hammock, scratching posts, stairs, and a storage cabinet, is made of wood, sisal, and plastic. It is presented from an oblique top-down angle against a white background, with a practical and design-oriented style.

Our Breakthrough: Furniture That Plays Back

1. Hidden Compartment Systems

Treat-dispensing modules integrated into scratching posts
Magnetic removable panels creating ever-changing exploration routes
Multi-layer puzzle boxes that reward problem-solving with treats or catnip

2. Dynamic Movement Features

Rotating tunnels with peek-a-boo openings
Adjustable shelf heights recreating the unpredictability of outdoor environments
Electronic motion sensors that activate hidden compartments when cats pass by